8 Tips for Brand Building with Web Design

Do you have a business which operates without an official website? While such a business might be successful and rake in tons of money, it might be losing an opportunity to increase their income. This is where web hosting comes in. Here are 8 tips for business growth online that will help you tap into that online market.

1. Colour

Colour is essentially the theme of your business. Say, your business deals with things to do with nature, the colour option that would perfectly fit this business is Green, which gives a sense of nature and vegetation. When choosing a colour for web design, make sure you have appropriately researched what these colours actually represent.

2. Character

Business growth online requires that you infuse a bit of character into the web design in order to tell customers what your business actually stands for. Remember you want to sell yourself, so make sure that you have a business logo which is relevant to what you are selling. Character and theme go hand in hand. For instance, if you have a car dealership, make sure that it is well represented in the logo and website theme.

3. Emotion

In pursuit of business growth online, business should endeavour to develop a certain emotion with its customers. In other words, businesses should not aim to have a website with the latest design trends; however, they should build and brand their website in a way which reflects your business.

4. Consistency

Consistency in web hosting is all about making your brand memorable. Ensure that the entire website reflects the same theme as the actual business. This means that similar visuals, colours and typography are used in different web pages.

5. Logo Position and Size

A logo is the backbone of branding. Without a logo, your business lacks identity and customers will, therefore, be unable to identify with it. It is, therefore, imperative that you have your logo clearly affixed on the website, preferably at the top left corner. Size is also another factor to consider. Make sure that is clearly visible and the font legible.

6. Web content tone

The tone is basically the voice of the business. Web design, aside from having great visuals and user experiences, is about having a tone which reflects your business. For instance, if you are a law firm, ensure that the language used is professional. If you have a blog, let the web content, say articles, be friendly and informative. In this way, you are able to communicate effectively with your readers.

These are just a few ways in which you can go about business growth online. If you have any questions, suggestions or enquire about web hosting and/or web design, feel free to talk to us.

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