A brand in the most common sense is just a symbol; the symbol that represents something significant. In terms of company branding, this symbol represents the characteristic, experience, integrity and professionalism of the association. This can be done by using a consistent logo, phrase, and image and sound on a variety of platforms that people interact with. Branding is an integral part of your business growth online. They can capture the interest of the consumers and keep their loyalty intact. However, it is a complicated process that is executed in various types of media from the logo design, store decoration, print, and TV advertisement. This process can also be executed with your web design.
Elements of Brand Building
Brand building highly matters on companies for several reasons. If you are building your website, these elements on your web design will make you stand out from the competition.
Picking the ideal colour palette is crucial in brand building. If you think that it is just for aesthetic appeal, then you are mistaken. Colour has the power to trigger various sensations and emotions that allows them to associate it to characteristic and things. For instance, red has the capacity to boost respiration and increase the pulse rate; it is often associated with excitement passion, power and energy which are why it is a common colour utilised in the entertainment web design such as iflix. Shades of green symbolise health, money, profit, environment and nature.
Infusing your web design with a personality and characteristic can help you convey the things that your company stands for. If your company is about safety, stability, security or reliability, character can help you define your branding. Find a character that your target audience can associate with. You may use anthropomorphic elements such as the blue bird of Twitter. Blue bird may appear differently, but you can still easily associate them to Twitter.
Emotion would be another essential element that you can use on your web design. The element of your website should not be limited to the aesthetic element but also on the emotion that you want to convey. Analyse the design of the Studio 7 and how they utilise vivid and glowing shade to make their brand exciting and overflowing with emotion.
Consistency has an important role when you want to improve business with your website. Consistency will be contingent upon your choices on the elements mentioned above. This will guarantee that your website will evoke uniformity.
Finally, you also have to consider the size and the placement of the logo on your web design. The upper-left space of your website will be the conventional position of the logo. Make sure that it will be big enough that it will be the first thing that your visitors will notice when they are directed to your website.