We’re all tempted to go for one company to solve all our needs, one voice to filter everything out and offer the service you want. Is it really the best idea, let us explore why we think multiple agents and contacts is best for your online presence.
We’re going to break this down into the technical/marketing and sales sides of your digital world, starting with our speciality, the technical side;
Your website address, URL or common name Domain is your online identity, many of us have built our business name around the domain name we could purchase, be that fizzyblonde.uk, archers.law, or musicisthekey.door the variations you can choose from are fantastic, so after spending hours searching for the domain name, buy it yourself!
You will then own this, it won’t be accidentally purchased by another company, and you have all the rights to move it anywhere you like and it’s yours. Now we can sell you domain names, but we always advise our customer to purchase them elsewhere to keep things more secure and give them freedom.
You can get hosting directly from a supplier, you can buy it from a reseller and you can buy it with you domain registrar. All are equally as good, but ask yourself what would happen in a nightmare scenario? If you purchase it from the web designer with your site and the designer doesn’t pay for their hosting, your site goes down and your on-line reputation is damaged. Maybe they go out of business, they are backing it up for you, or they offer you a great annual deal and forget to tell you that little changes are chargeable at their hourly rate.
If you take out the hosting yourself, you have control of the account, you’ve paid and if the developer goes under the hosting was separate and your site will live on. Any changes you want to make, can be done when you like and free of charge. You don’t have to wait until their office hours, and pay their fee, just contact the hosting company, ask them how and do it.
Let’s not go into too much detail here, you can read our previous article about why we think you should do it yourself here
This is paramount, as choosing the wrong one at the start could be disastrous to your site and cost you loads later on. WordPress is by far the most popular at the moment as it’s versatile and easy to setup but if you’re focusing on a shop front have a look at Magneto or Prestashop. If you’re confused go on a few courses and learn about them or read up on-line.
Most website development company and hosting companies will offer some degree of SEO for your site, but did you know there are loads of tools out there you can use for free to get you started. Have a look at Hypestar SEO tool, or for a more technical one, try dareboost.com. These are great if you want to save a bit of money and some time, but more importantly you can run these and keep them as comparisons to see how the professionals have done.
On that note, I think SEO is paramount and well worth paying for! Get a copywriter to help you write content, find a photographer to take pictures, getting the right people together the best way, but don’t over reach! If you’re testing a website and aren’t ready for the ecommerce plugin, skip the photographer and hire them when ready.
Having a separate approach allows you to manage you cash flow better and really lets you get the site you deserve.
Online sales, the place to be… get a SSL certificate. Google is not picking on sites without it even if they aren’t ecommerce sites, SSL certificates help SEO and secure your sites. Free ones such as Let’s Encrypt work great for none commerce sites but paid ones come with security and insurance. You can buy them from source, but since they are addons to your site, just get them from your hosting company.
Finally… before deciding if we’re right with the DIY approach, it’s worth mentioning that although you are certainly going to have an easier time paying someone to do everything, you’re never going to be in control of your property, your assets will always be available to someone.
Would you do that with your Car or House?
Go with different companies and limit your liability is our advice!
Find out more about our hosting packages at https://solblu.uk/sharedhosting.html