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Are you looking after your email reputation?

Over the past few months I have bumped into many companies that have not been looking after their email domains. So after many an hour helping people fix this I started wondering how many of use are looking after their email domains?

Ask yourself this, are you a responsible email marketer or a spammer? You many think of yourself as the first, but many other people might see you as the second. Did you know you can test this yourself?

Go here and send them an email from your coporate address, did you score less than 7? 5? 3? or even 0? Don’t be surprised if you got any of these scores, in my experience its quite common! Lets explore the common factors and how to fix them.

First all make sure the mail server you’re using is configured correctly? Do you have a DMARC? Is your SPF configured correctly? Is you DKIM Signature valid?

All of these things will affect your score and could be the difference between a 6 and 10 score. If you’re asking yourself what all these things are and where to fix them, have a look at your DNS entries, all of these things are linked back to DNS.

Lets remove the acronyms for you:

  1. DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Forged email is a serious threat to all parties in an email exchange.
  2. An SPF (Sender Policy Framework) record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses at your domain. Recipients can refer to the SPF record to determine whether a message purporting to be from your domain comes from an authorized mail server.
  3. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication protocol. It builds on the widely deployed SPF and DKIM protocols, adding a reporting function that allows senders and receivers to improve and monitor protection of the domain from fraudulent email.

Okay that’s the technical bit, the next bit is all about how you’ve been behaving over the past, are you on Blacklists?

In this case you need to contact the blacklist companies and have them remove you, it maybe your domain or it maybe your server. If its the server contact your hosting company to get help!

I hope this has been informative, let us know if you need any help!

Solidblueliquid Technical Team

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