With so many different website names, domains, platforms and products out there – it’s easy to get overwhelmed. As you consider building your own website, carefully consider what kind of website you want it to be. What are you goals? Where do you want your website to lead in the future? What are competitors in your field doing?
Check these common website types and see what might be a good fit for you.
Let’s start with what ecommerce actually is: Ecommerce refers to commercial transactions conducted online. This means that whenever you buy and sell something using the Internet, you’re involved in ecommerce. Essentially, if you want to sell anything online, you need an ecommerce site. You’ll need an ecommerce software or plugin, such a Shopify or WooCommerce, and you’ll also need a SSL certificate. An SSL certificate ensures that your customers can pay securely on your website. You could set up an ecommerce site to widen your existing customer base, or to create an entirely new income stream.
A portfolio website has one major purpose – to display your work. If you’re a photographer, artist or freelancer, a portfolio website is a bit like an extended version of your CV. It shows everyone what your work is like and gives them a way to contact you. There are many different website builders that will allow you to build your own portfolio: WordPress, Wix and SquareSpace are all popular options. Use a tools such as Pinterest to get some design inspiration – or chat to a website designer about the best way to display your work.
For many people, blogging is a profitable side income. Blogging: A blog (a truncation of “weblog”) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. There are blogs for just about anything. If you have a niche that you believe there is an audience for, you could start a blog about it. Tumblr, Blogger and WordPress are all popular platforms, especially once you’ve purchased your own domain name. This enables you to remove the name of the service provider from your website address. For example: www.blogaboutpuppies.wordpress.com would be, www.blogaboutpuppies.com.
A business website is simply a website that represents a business. There are many different ways of doing this, but generally a business website would include: business logo and branding, a definition of services, contact information and a brief synopsis of the company history. With a business website, it’s important to have good SEO practises. Good SEO (Search Engine Optimisation) means that potential customers should be able to quickly find your website when they search your company name.
Membership sites are often created by training providers or institutions. A membership site allows external users to log in to a particular, personal dashboard. For example, at work, you might log into the company website to see your own personal information, HR details, pay slips and upcoming trainings etc. Training providers or subscription services may have a membership site in order to deliver their training to members. Security is also a big deal for membership sites and an SSL certificate is a must.
Want to know more about getting set up online? Check out our useful blogs or get in touch! We have an exceptional number of resources in our client portal to help keep your website in tip-top condition.